The Brand Ninja helps clients leverage social media as an extension of the customer experience and a medium to build and strengthen key customer relationships, thereby fostering brand loyalty.
The most powerful testimonials around a brand, product or service are those that come from customers. Therefore, social media, when used effectively, is a tremendous platform for creating conversations and brand ‘evangelists.’
Oh, How Far We’ve Come
The advent of digital communication channels enabled marketers to deliver quick, cost-effective, highly-targeted campaigns with real-time metrics and tracking. From the simple channel of a corporate web site to strategic SEO efforts, the digital space brought speed to a field that often got bogged down by complex processes, constrained budgets, and the production constraints of traditional media and communication channels. Over time, we’ve watched a very powerful branch grow off of the digital world: social media.
Social Media at its core is about conversations. As you are likely well aware, social media has transformed marketing from companies pushing messages out to consumers to people having conversations with and about brands and topics relevant to their needs. In our work introducing and improving clients' use of social media, we help clients create dialogues that compel people to engage with brands by joining the conversation.
Our ultimate goal in any social media strategy is to create tribes of brand loyalists, both internally and externally.
This includes:
- Identifying the ideal platforms for target audiences;
- Defining the tone, theme and key messages;
- Planning content and community management;
- Executing on a constantly-evolving ‘editorial calendar’ to create the best social media experience and results.
Follow-up and diligent community management is vital to any company’s success in the social media space, therefore any strategy also includes the key action items and dependencies for leveraging social media relationships most effectively in both the short and long-term.